Online surveys are effective in helping companies get to know their customers better. This is crucial for improving customer satisfaction and loyalty in this competitive online environment. Fortunately, it doesn’t take much time to launch a survey with the help of a free online survey tool you can find on the web. Here’s what you should know to do it right.
Focus on your goal
Running a survey without a clear goal will lead to results that provide no marketing value. In order not to waste your time and effort, select a segment you would like to gather data on and improve if necessary. Let it be a narrow area to make data analysis and decision making easier. Keep in mind that you run a survey to take action based on the customer feedback.
Think about questions to ask
Your survey shouldn’t take more than five minutes to complete so include only relevant questions. Save questions that don’t relate to the subject of your survey for the next one, you don’t want to make the customer confused. Opt for closed-ended questions such as radio-button and checkbox questions for easier analysis.
Avoid using extreme answers
When including a range of options for the respondent to choose from, try not to use extremes such as “never” and “always” to avoid biasing. Use options such as “often” and “rarely” instead. Five answer options are enough; as many as ten can be confusing.
Choose the right order
According to Constant Contact data, opening your survey with profile or demographic questions is a mistake – you don’t want to scare respondents off. Start with interesting yet simple questions to get the respondent on the hook. To gather profile and demographic information you need, add a question or two at the end of the survey.
Unfortunately, this step is often being overlooked. Testing may help find flaws and get rid of inaccurate wording.
The trick is to invite the right audience to participate in your survey. Use your database to send email invitations to the targeted audience. Consider offering something in return for their time and attention.
With a simple online survey, you can get valuable information while taking advantage of flexibility, cost-efficiency and accuracy online survey tools provide. Get to know your customers better now.